I've always thought that your name is what you make of it.

A generic name might give you a good start, but at the end of day other
factors in the business or enterprise are far more important. I wouldn't buy
furniture from furniture.com, just because it was the first name that sprang
to mind. Neither would a lot of other people, I'm sure.

We probably need some solid research data that explains the relationship
between a so-called generic name and its contribution to business value.


John Southgate

Email:  john§strategix.com.au
Web:    http://www.strategix.com.au
Phone:  +61-2-9427-9004
Fax:    +61-2-9418-8664
Post:   PO Box 645, Lane Cove NSW 2066, Australia
Office: 101/83 Longueville Rd, Lane Cove, NSW, Australia
Strategix Software Pty Ltd ACN 086 481 227

> -----Original Message-----
> From: kre§munnari.OZ.AU [mailto:kre§munnari.OZ.AU]
> Sent: June 30, 1999 15:48 pm
> To: dns§waia.asn.au
> Subject: Re: [DNS] generic domain names
>
> ...
>
> The alternative is to create an industry of people making
> themselves wealthy
> simply by having fluked on getting the right domain name at
> the right time,
> with no real outlay, or endeavour, or anything else involved.
>
> ... This is not something that I ever wanted to encourage.
>
> kre