Mallesons Stephen Jaques
Confidential communication
 
Aristedes Maniatis said:

...

>Extending the domain space with firm.au, biz.au, shop.au, etc., etc. might
>go some way to alleviate the supply restrictions. Of course, it doesn't
help
>if companies feel it is their duty to fill all the available name space.

...

The problem of course is that if you are the owner of a well known brand
there are very strong imperatives to registering it in all of those domains:
(1) if you don't, somebody else will and there is a very high risk that that
somebody else will try to extort money from you and (2) your marketing
people, if they're on the ball, will want the names to point consumer
"guesses" to the real site.

Certainly, registration is only a partial defence when registrars say things
like "Sorry, that name is unavailable, but you could try "myTRADEMARK" or
"iTRADEMARK" or "e-TRADEMARK" etc.

Warwick A Rothnie
Partner
Mallesons Stephen Jaques Melbourne
Direct line (61 3) 9643 4254
Fax (61 3) 9643 5999