any here noticed the www.aunic.com.au site with its various 2ld's.
james
  -----Original Message-----
  From: Doug Robb <doug&#167;clarity.com.au>
  To: dns&#167;auda.org.au <dns§auda.org.au>
  Date: Wednesday, 22 November 2000 6:15
  Subject: [DNS] Immutable Laws of Internet Branding



  While everyone is on the topic of generic domain names
  I am reading a book called:

  Immutable Laws of Internet Branding by Al Ries and Laura
  Ries. (find it at: http://www.ries.com/ where else?)

  Now I dont agree with a lot of his arguments but it sure
  makes you think. He makes the case that  generic words are
  bad *brand* names and this fixation with generic names for
  domain names is a wasted opportunity when you could be
  building a real brand name of your own.

  "Cars.com is not a good name for an automobile dealership.
  And cars.com is not a good name for a website that sells
  cars." [from the book]


  regards doug

  -----------------------------------------------------------
  Doug Robb
  Clarity Software Pty Ltd      http://clarity.com.au
  GPO Box 763                   Phone: 0403 02 2527
  Nedlands 6909                 Fax:   (618) 93867564
  Australia                     email: doug&#167;clarity.com.au
  -----------------------------------------------------------

  --
  This article is not to be reproduced or quoted beyond this forum without
  express permission of the author.  You don't know who really wrote it.
  359 subscribers. Archived at http://lists.waia.asn.au/list/dns (dns/dns)
  Email "unsubscribe" to dns-request&#167;auda.org.au to be removed.