Cyber Law Journal: Does a Parody Site Go Too Far? (NY Times)
One day about seven years ago, Michael T. Doughney was driving his car
when he saw a bumper sticker that read: "People Eating Tasty Animals."

The slogan -- a subversive swipe at the animal rights group People for
the Ethical Treatment of Animals, widely known as PETA -- struck
Doughney as extremely funny, he said in a recent interview. It also
planted a seed in his mind. The following year he was the first to
register the Internet domain name "peta.org." He soon posted a Web site
called "People Eating Tasty Animals" at this domain that mocked what he
considered to be the extremist views of the animal rights activists.
 http://www.nytimes.com/2001/05/11/technology/11CYBERLAW.html