.au DNS Industry Structure

.au DNS Industry Structure

From: David G Thompson <dgt§dthompson.wattle.id.au>
Date: Wed, 14 Aug 2002 15:17:09 -0700
Hi all,

Further to the recent thread analyzing the merits (or otherwise) of the


.au DNS industry structure, there appears to me to be to be considerable 
erroneous thinking underpinning a number of contributor's arguments. 
Much of this is similar to the also erroneous argument put forward in 
the .com boom days that "middlemen" (aka distributors, resellers) would 
be made redundant by the advent of the Internet because transaction 
costs and in the case of some information intense products delivery 
costs would be reduced dramatically.

This is demonstrably not the case. Many on-line businesses employ the 
Seller - Reseller channel structure including but limited to Amazon, 
Nuskin, and Verisign for arguments sake.

The new Internet reality is well articulated in first rate journal 
article entitled "Intermediaries and Cybermediaries: A Continuing Role 
for Mediating Players in the Electronic Marketplace" that can be found at:


The long and the short of it is resellers play a valuable role in 
electronic market places like the .au DNS on account of the fact that 
they provide such services as:

Needs assessment and product matching;
Product information dissemination; and
Integration of consumer and producer needs;

in a far more efficient way than registrars can.

Any suggestion that resellers are "redundant / inefficient / not in the 
end users best interest" is plain incorrect and ignores both the 
theoretical and practical realities. Those who continue to expound such 
views should seriously consider joining the Flat Earth Society who can 
be contacted at the following address:

Charles K. Johnson, President
Marjory Waugh Johnson, Sec.
Telephone: (805) 727-1635
PO Box 2533, Lancaster, CA, USA,  93539


Received on Fri Oct 03 2003 - 00:00:00 UTC

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