RE: [DNS] thread.119

RE: [DNS] thread.119

From: Cooke, Tony <tony.cooke§>
Date: Thu, 17 Jan 2002 11:29:35 +1100

We haven't demonstrated that anything is irrelevant.  We have shown though
that keywords are certainly important for some search engines, but why is it
that the generic domain name beats other well constructed sites.

One factor used by search engines is the popularity of the site.  Thus if
people are just typing in the generic name and reaching the site, that will
increase its popularity.  That would probably give a hint as to why barnes
and noble don't have books in their keywords for the site and why
it doesn't show up under the search "books".  Perhaps they aren't wanting it
to come up on search engines, because people will see that it is bn and have
a choice whether to go to it or not.

I think the gist of Phil Wright's e-mail on this topic is correct, although
I think branding is better done with non-generic names, but use of generic
domains is a relevant factor to attract traffic.

-----Original Message-----
From: Richard Archer [mailto:rha&#167;]
Sent: Thursday, 17 January 2002 10:03 AM
To: dns&#167;
Subject: RE: [DNS] thread.119

At 9:46 AM +1100 17/1/02, Cooke, Tony wrote:

>Try going to and typing in "cars"

From the page:
meta NAME="keywords" Content=" cars, ...

>or "real estate"

Exactly. "" doesn't appear on the first page of search
results. However, from the source of the #1 result:

meta name="description" content="The single source of international
  real estate information. ...
meta name="keywords" content="... real estate ...

>and see what comes up as the first hit.

So, we have just demonstrated that the domain name is irrelevant for
determining search result order for that particular search engine.

I'm sure there is a search engine out there that uses the domain name,
but I've tested the top 20 or so, and I can't notice any weighting
given to terms in the URL.

Nothing beats a well-constructed page for internet visibility.

I'd also be interested to find out whether or not offer
keywords for sale and if so how many of the top 10 search results are
for customers' sites.


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Received on Fri Oct 03 2003 - 00:00:00 UTC

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