RE: [DNS] Rationale of .au high price was: [DNS] Cat got your tongue Chris?

RE: [DNS] Rationale of .au high price was: [DNS] Cat got your tongue Chris?

From: IntaServe | Amin Kroll <amin.kroll§>
Date: Mon, 17 May 2004 17:37:45 +1000
 --- Anand Kumria <wildfire&#167;> wrote:
>However a lot of organisations are realising just how expensive .au is
>and are making use of other gTLDs (e.g.,
>, etc.) instead. With those kinds of URLs getting
>widespread coverage and being heavily promoted I believe you'll find
>fewer and fewer people who need to be told '.com but not au'.

>Anyway, I'm down to three domains stuck in .au and since I've got them
>for another 2 years, I'll be able to transition them away fairly slowly.
>However if I was involved with the .au domain industry I'd seriously be
>asking why auDA/AusRegistry/whoever are trading short-term profit for
>long-term viability.

------- was registered via Melb IT. Retail price is 2 Years AUD
$138.60 USD $70.00
(taken from their site) and I assume if it was registered via a reseller
they would price somewhat similarly.

from whois >> R141-LRMS. Melbourne IT Limited dba Internet Names WorldWide

So I would not say it was a price driven registration. Whats more to assume
that lower pricing by itself will drive up demand is a simplification of all
the factors involved in a buying decision.

There is now a wide choice in .au domain pricing and overall prices have
dropped siginificantly, and in our experience most businesses will make a
decision on the type of TLD they want based on their target market or what
their web designer/professional recommends. ie if you have Aussie customers
= aussie domain names, if you have Global aspirations = global domain name.

The key is to build up the value of .au names. How to do that? Educate the
market and that costs money.

Received on Fri Oct 03 2003 - 00:00:00 UTC

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