[DNS] why do we really need a .au name instead of com.au?

[DNS] why do we really need a .au name instead of com.au?

From: Jon Lawrence <jon§jonlawrence.com>
Date: Mon, 2 Oct 2006 14:08:59 +0100
>So, .mobi pops up, and Coke-a-Cola or Pepsi don't have to run out and
>register coke.mobi or pepsi.mobi because they would be 'reserved' or special
>'marked' words of sorts.

I think the argument that famous marks like coke and pepsi deserve some
sort of special protection that's not available to all parties is actually
pretty spurious, as these are precisely the type of companies that have
both the desire and the resources to protect their marks on a global basis.

.mobi have done an interesting thing in relation to generic words, which
appears to be something of a hybrid between the .tv approach and the approach
taken by auDA when they auctioned off generic .com.au names.  Details here:
http://pc.mtld.mobi/switched/premium.html

Jon

>-- Original Message --
>From: "Skeeve Stevens" <skeeve&#167;skeeve.org>
>To: "'.au DNS Discussion List'" <dns&#167;dotau.org>
>Date: Mon, 2 Oct 2006 22:24:17 +1000
>Subject: Re: [DNS] why do we really need a .au name instead of com.au?
>Reply-To: ".au DNS Discussion List" <dns&#167;dotau.org>
>
>
>My 2c
>
>I see both sides.  I've just started up a new business and I have registered
>the .com/.net/.org/.com.au/.info so that the words are protected in all
the
>'major' tld's.  I don't care about .name, .areo, etc, other countries and
>certainly not .mobi.
>
>But.. Perhaps... And this may or may not be a valid idea.
>
>Because most of the people register their domain to protect their marks
from
>being used for porn and so on, wouldn't it be an interesting idea that
where
>a global mark is valid, that when a new domain comes in like .mobi, that
>there be some sort of list, that means those marks are reserved and can't
>be
>used for nefarious purposes.
>
>So, .mobi pops up, and Coke-a-Cola or Pepsi don't have to run out and
>register coke.mobi or pepsi.mobi because they would be 'reserved' or special
>'marked' words of sorts.
>
>The problem is, that in a global TLD, there can be often more than one
party
>who are entitled to a particlar names.  The old mcdonalds case comes to
>mind.  Any other ideas?
>
>...Skeeve
>
>
>
>-----Original Message-----
>From: dns-bounces+skeeve=skeeve.org&#167;dotau.org
>[mailto:dns-bounces+skeeve=skeeve.org&#167;dotau.org] On Behalf Of Jon Lawrence
>Sent: Monday, 2 October 2006 10:13 PM
>To: .au DNS Discussion List; DNS Mailing List
>Subject: Re: [DNS] why do we really need a .au name instead of com.au?
>
>Hi David
>
>I agree that .mobi is a pretty questionable idea, however I don't agree
that
>it's totally relevant to this issue.
>
>If we were to follow the logic of your point we would end up removing .au
>altogether and having everyone using a single, global domain space.  I
have
>heard the head of IP (that's Intellectual Property) of a major global
>company express a desire for just such an outcome.  I don't think anyone
>on
>this list  would suggest that's actually a feasible or desirable outcome,
>however.
>
>The main point I would make about .com.au versus .au is that whenever I
hear
>people from outside this industry (I know a couple) talk about .com.au
>addresses, they always leave off the .au.  This presumably is simply because
>.com.au is 5 syllables, while .com is only 2.  This situation clearly causes
>confusion and arguably diminishes the value of having a .au domain name
in
>the first place.  If people were able to register at the second level,
that
>would remove this issue altogether.
>
>Releasing second level names would of course result in a number of issues
>that would need to be resolved (grandfathering etc) and additional cost
for
>companies that wished to also register in the second level, however there
>have been many examples of other ccTLDs around the world doing exactly
this
>without major incident.
>
>Jon
>
>
>>-- Original Message --
>>Date: Mon, 2 Oct 2006 03:18:40 -0700 (PDT)
>>From: David Goldstein <goldstein_david&#167;yahoo.com.au>
>>To: DNS Mailing List <dns&#167;dotau.org>
>>Subject: [DNS] why do we really need a .au name instead of com.au?
>>Reply-To: ".au DNS Discussion List" <dns&#167;dotau.org>
>>
>>
>>  Hi all
>>   
>>  In light of recent debates about allowing registrations for domains

>>such as fredsrealestate.au I thought this article in Business Week was

>>interesting about dotMobi.
>>   
>>  In the article, Sarah Deutsch, General Counsel of VERizon, is quoted
>as
>>saying big-name companies are being forced to register dotMobi domains
>or
>>risk brand damage. Sarah says "Anytime one of these top-level domains

>>is introduced, we are forced to register these domains proactively 
>>because
>if
>>you don't do that, you are going to find your trademark infringed. It

>>might be linked with pornography or phishing or fraud. Companies are 
>>forced to come in and protect their crown jewels." Sarah goes on to say
>
>>that dotMobi names don?t offer the domain owners anything they can?t do
>
>>with their existing domains.
>>   
>>  I guess the same argument can be largely said about the recent proposals.
>>And again it comes down to companies will be forced to register 
>>additional domains for negligible advantage to ward off cybersquatters.
>
>>The Australian public is pretty well educated by now and know what a
>.com.au address is.
>>   
>>  Thinking more about it, we?d be just as well off campaigning against
>the
>>use of ?www? in domain names. 3 characters that largely don?t signify

>>anything, and was subject of a spoof story in The Register some time 
>>ago that I inadvertently included in the news as serious news!
>>   
>>  Anyway, read the story below, or go to the auDA site for the news 
>><http://auda.org.au/domain-news> and see a few more articles such as in
>
>>the FT and Australian, that were
>also
>>posted to the list today.
>>   
>>  A New Wave of Web Addresses
>>  An Irish company is registering new names with a mobile-friendly 
>>dot-mobi extension. But who's signing up and why?
>>  
>>http://businessweek.com/technology/content/sep2006/tc20060927_407386.ht
>>m
>>   
>>  Cheers
>>  David
>>   
>>---------
>>David Goldstein
>> address: 4/3 Abbott Street
>>           COOGEE NSW 2034
>>           AUSTRALIA
>> email: Goldstein_David &#167;yahoo.com.au
>> phone: +61 418 228 605 (mobile); +61 2 9665 5773 (home)
>> 
>>"Every time you use fossil fuels, you're adding to the problem. Every

>>time you forgo fossil fuels, you're being part of the solution" - Dr 
>>Tim Flannery
>>
>>
>>
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Received on Mon Oct 02 2006 - 13:08:59 UTC

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